How the local media cheapened the coverage of 2010 elections

I am now beginning to question the wisdom behind blow by blow accounts of the election process all over the Philippines conducted by the big three television networks. Yes, the coverage was comprehensive, in fact it was hyperbolically comprehensive that they all hardly left minute details unmentioned. In fact sometimes, viewers would get an idea that the contents of news did not vary, only the place and the people involved.

The three big networks, ABS-CBN, GMA7, and ABC5, all fell in the shallow puddle of mere events reporting. Although it is worth mentioning that ABS-CBN went a bit against the grain by including a small analysis of the candidates. But this was an exception rather than a rule.

Yes, the Commission on Election was, as it has always been, sloppy and inept in doing the only thing it was supposed to spearhead and supervise, thereby giving our overeager journalists a field day reporting about malfunctioned PCOS, flying voters, disorganized system, and other election related incidents such as massive vote buying, killings, intimidation, and cheating.

The problem was that nothing got past the already negativistic and cynical perspective taken by the media, a point of view they take usually by default.

Little was reported about the quick and efficient conduct of polls in other parts of the archipelago. Little was reported about the heroic deeds done by our public school teachers who have been plunged in such dangerous places doing responsibilities no one would be willing to undertake in exchange of 1500 pesos allowance. My mother, a public high school teacher in South Cotabato, who chaired a cluster, can not even answer my calls until this time. I wonder if she has already eaten her dinner. Little was reported about the people who braved it all — fatigue, heat, hunger — just so they could vote and despite this still maintained their calm because they know they are doing something for the future of this country.

But reporting about long lines, overheated PCOS machines, irate voters who until this time have not even voted, and the grim future that lies ahead, it appeared to me, was local media’s very definition of newsworthiness. Boring analyses made by experts do not rate therefore a waste of precious airtime.

The networks and the reporters have chosen the easier way, a methodology that requires nothing much but stating the obvious.

Local media survive in redundancies and repetition. It is mind blowing how they do these. They do not get tired hearing themselves saying things they’ve already said moments ago. For a reporter, to be an effective election reporter in the Philippines he must love how he sounds so much so that he would not mind hearing himself saying the same thing every fifteen minutes in a 24-hour cycle.

Watching television coverage of election in the Philippines had been a traumatic experience. One will simply bleed in the shallowness of reportage.

A field reporter reporting live from Naga related that there were 16 ballots rejected by the machine; someone from Commonwealth, Quezon City reported about seven ballots rejected; from Davao City 11 ballots. But who cares? Should we owe it to the public to spare the people these unnecessary information?

Or that Noynoy Aquino got 237 votes from a precinct in Tondo, Joseph Estrada got 212 from the same polling cluster, and that Binay lead by 36 vote over Roxas who only got 17? Do we waste that same precious airtime on the pettiness of these pieces of information?

I say no. But I was traumatized to learn that the local media’s response was a resounding yes.

The new technologies, instead of empowering the public and involving the people in the exercise of democracy are cheapened by pseudo-journalists who parrot mindless reporting, predictable storytelling, and unverified reports which only heighten public distrust on our institutions. Forgetting that although there are parts of the process that are found wanting, in general automated election is better than manual. If only we get over our fear of technology.

If one entirely based his assessment of the election on the news he is getting from the media, he will without doubt think that the Philippines is the worst country in the world, even worse than little heard and hopeless countries in Africa such as Mozambique, Somalia, and Rwanda. If he believed in everything he hears and sees on TV, I’d be wondering why he had not committed suicide until this time by slitting his throat, licking the indelible ink on his index finger until high silver nitrite content poisons him, or simply running amuck until the military shoots him dead.

Good thing the Filipino is left with a little sense and maintains an almost unconditional and supernaturally-inspired hope for the future.

I’m still wondering what has happened to my mother. She has not returned my calls until now. I’m worried.


9 thoughts on “How the local media cheapened the coverage of 2010 elections”

  1. Yes, i’d definitely agree. They finally did it again. Even before election was held. This is what the trend in news reporting in the Philippines is. A sad reality. They themselves are undermining that “freedom of expression” given to them and who cares whether one is using the wrong definition of hologram or not… one thing is for sure these networks are nothing but greedy for “returns”. They lack quality reporting.
    I’ve seen a report from GMA 7. It was in Polopina, Iloilo…Where the **** was that? for 24 years in Iloilo, I’ve never heard a town like that. It turned out it was an island somewhere in Sara, Iloilo.

    1. hey leslie, you sound so corrosive this time. is this a result of law school. hehehe. but i truly agree with you.

      it’s funny how they’ve totally redefined ‘hologram’. and your comment totally captured the your equally acrimonious thoughts.

  2. Hello. I must say I admire your boldness. 😀 It’s true that most (Philippine) media coverages are like laminated pictures on the wall, you can only see wherever the lenses are focusing. But in one discussion I engaged in, I had to stand in the defence of the media. The press is sanctioned by organisations and advertisers that feed its journalists to keep them moving, and I think this is what they wanted to protect as well. Also, with limited airtime (in the case of TV news networks), they have to cut through (general) data to leave the speculating and verifying for the viewers to do.

    But overall, nice article. Cheers! 🙂

  3. Yes bro sad to say reporters focus on the negative side, if they could also have reported on the good side people might have a better view of the election yesterday. Generally it was peaceful and lots of great men and women did there part to make it happened. At least this election is a milestone for quick count. As of this morning, 4:30 to be exact, nearly more than half of the estimated total votes are already counted. Even a local radio and only Pinoy station here in Guam commented that the cheaters cant catch up with the quick count made by COMELEC

    1. that’s not the case because as of now, more 80 per cent of the votes are already transmitted only that the commission has stopped releasing the results because the actual canvasing has already started.

      i think that the media over-emphasized reports on long lines, malfunctioning PCOS machines, and vote buying that did nothing but inspire fear in people who are watching in their homes. they missed on the more important news, i.e., the election went well in the majority of the country.

      did you vote?

      all the best.

  4. i have to agree with you, jr. these news reporters were too comfortable in their own skins. as if they deserve every inch of respect even if their reporting is lousy and ill-handled.

    they miss the glaring details of those who are behind the scenes-the nameless and faceless teachers who administered this election, as if they are just pitiful extras to this day’s big headline.

    1. very true. shallow reportage will never quench the filipinos’ thirst for information and clear analysis of issues.

  5. One of the most memorable experience I had when I voted early this morning was my encounter with the BEIs. They were very professional and they managed the “huge” clusters very well. Considering that they only got the training late in the election period already. And they are obviously undersized.

    I hope you’re mom is on her way to a well-deserved rest now. Has she replied yet?

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