An old photo

I found this from one of the posts I wrote five years ago. I wonder what happened to this guy. He gained some weight, obviously. But he looked so much sure about the world then.

john

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Brand managers on TV

“You need to come to our store and experience our product,” says a Bose brand manager.

“We are in the cutting edge of sound technology, and we give our clients the chance to customize their music experience,” he enthusiastically adds as he holds his company’s latest product in front of the camera, touching what seems to be an application icon but which he refers to as a “product” (among the many products in a singular device he is holding).

He drops the word ‘experience’ once every two sentences.

“Here at Magnum, we give our customers the pleasure to indulge,” says the brand manager.

Looking straight at the camera without any sign of flinching, he adds, “We have 250,000 possible combinations of our Magnum bar with eighteen different toppings that will blow your mind away.”

His plaid shirt is framed by his khaki coat and unusually subdued pink tie. The young brand manager is almost my age.

Without any hint of irony in his voice, says, “My personal favorite is Magnum with potato chips and chili flakes. It’s so different.”

Then his spiel fades out with, “We also have an intense offering of comfort food,” as the background house music cross fades.

“From September 1 to 30, we will be online 24/7. And aside from being online we will be available in fiiiiiiive malls all over the country,” an autoloan bank manager says.

“It’s so easy; it’s crazy. Avail of our ridiculous price.”

Brand managers being interviewed on television are intense. After the salesman of encyclopedia so common before Wikipedia gobbled whole their market, brand managers spewing their spiels on TV are the third most irritating people one will meet in his lifetime.

They come almost too close to those who audition for artista searches on TV.

These brand managers are a bunch of driven and ambitious young men and women who’ve completely convinced themselves of the superiority, durability, benefits, and the seeming indispensability of goods they’re describing in glowing terms. A sense of the ridiculous has altogether abandoned them. It is, after all, like any forms of employment. Job requirements often force us in doing things we would otherwise not do if only we were given a better option. And for that I am sympathetic.

Perhaps they only need to learn some lessons on irony.

Arthur Miller's 'Death of a Salesman' Sponsored by Internet Sales Company

 

 

 

 

 

 

On Memoirs

I began reading this book three nights ago, but because of papers of my students that I needed to check and lectures I had to prepare, the pages have been mercilessly dogeared.

I have not acquired the more civilized approach of using a book marker.

manhattan

 

Manhattan, when I was young is a memoir written by Mary Cantwell. It’s a working girl’s recollection of New York City in the 1950s and early 60s. I have not much love for this city. Aside from my bitter memory of eating at a Burger King in Hoboken after losing my pair of Rayban Wayfarer in Times Square, New York reminds me of a once great city on its way to gradual decline.

But her life story, I’ve been much engrossed. The New York City of her time was full of promise.

I think that memoirs have to be like this: the writer has to be constantly self-deprecating and completely honest. I suppose honesty has direct proportionality to the degree one tramples on herself in every page until nothing is left but an agglutinated version of one’s bloody self. This honesty will require much from her, including shaming herself, betraying herself, if only to be completely sincere. Readers love characters who are witty but sad, perceptive but sad, accomplished but world weary and sad. 

The talk about memory and the many theories surrounding it, well, they can wait. 

 

 

 

On watching Her

her

It’s one of the saddest movies we’ve watched together. We were constantly looking at each other the whole time, giving the other a funny smirk, because of the absurdity of the scenes and the lines. They were absurd not because they’re improbable but because they’re all too possible. We vowed not to live long enough to see that day coming. I am meant for the run-of-the-mill kind of romance.

But Her seems oh too real. It’s set in the future, but it’s a future that’s not very far away from now. With the collapse of the more visceral type relationships, it’s not not easy to imagine myself one day falling in love with that OS-controlled sonorous voice emanating from an earpiece who learns from my every input.

It’s chilling. Yes. But it’s at the same time dripping with melancholia.