Maximum exposure

As of writing this  post the video posted by ANC has already been clicked more than 2 million times. Alma Moreno has eclipsed the APEC meeting in Manila (a meeting that has only succeeded in alienating further the rest of the already excluded Filipinos in the discussion of things that should matter to their lives). The interview by Karen Davila on her morning show Headstart with Alma Moreno, however, seems to have captured the imagination of the exasperated mass. It has put in concrete terms what they have always known but refused to believe, that most of the politicians wanting to get their votes during elections are sham and extremely stupid, their (the politicians’) sense of the ridiculous has all but abandoned them. Alma Moreno thought being interviewed by Davila would not cost her much, her daftness laid out to the open would not matter as nobody watches Davila’s show for, one, it is on cable TV, two, it’s mostly in English, and three Davila sounds way too elitist. She was wrong. The video went viral and Moreno now can only pray the people will forget too easily.

Lunch discussions are occupied by how bludgeoned Moreno was, her vacuousness mercilessly exposed by the very incisive Davila.

Interviews like this are of utmost import. Journalists in this country should take a more aggressive and combative stance and dissect these politicians down to their tiniest parts to expose both their malignant diseases and healthy tissues so the public can make educated decisions come election time.

Looking at it from another perspective, though, we see Moreno as the unsophisticated. Her use of language (both English and Tagalog) as inarticulate like most showbiz personalities moving to politics because they’ve stopped receiving movie projects, their names, however, still with sufficient recall. She was groping for words, unclear, at times unable to comprehend questions in English. Her thought process was simplistic, her responses tired. Whereas Joseph Estrada is so adept at using this kind of language, his indecisiveness taken as wisdom (perhaps a result of his many years in office), Moreno does not have the experience and the acumen to utilize this kind of language to her advantage. She came across as juvenile, even idiotic. Or perhaps she really got nothing to say because she doesn’t know a thing about these issues someone running for the Senate should adequately debate about and argue for or against. Alma Moreno sounded like all of us. What makes her case different is that her stupidity was recorded and is now becoming viral. What makes her case different is that she is running for senate. What makes her case different is that she isn’t we.

 

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